Ecotourism Master Class Series

Ecotourism Master Class Series

Ecotourism Master Class Series

  The Ecotourism Master Class Series

The Ecotourism Master Class Series


WHAT: A monthly online interactive learning series on sustainable tourism, including marketing, development, interpretation, and utilizing the GSTC Criteria.


HOW: Participants will attend live webinars by each speaker once or twice a month. Participants will be able to engage with presenters and other participants via the webinars and discussion boards.


WHEN: The courses will be held once or twice a month. Each presenter will be present live twice. You can use this link to check your time zone. We provide two times in order to accommodate as many time zones as possible.


WHERE: All components of the program will take place online.
WHO: The master class program has been developed to offer a practical training and skills development opportunity for tourism business leaders, conservation and development professionals, and other industry stakeholders engaged in tourism and community development.


*Full speaker bios below.






Register Now

The Live Ecotourism Master Class Series is free to all organizational and professional members. Fee of $20 for non-members. Recorded classes can be found on for $15.


If you have any questions or issues with registration, please email us at



Current Expert Presenters


Carolin Lusby is an Assistant Professor at the Chaplin School of Hospitality & Tourism Management at Florida International University, where she teaches graduate and undergraduate level courses in tourism, research methods and leadership.  She received her doctoral degree in Tourism Recreation and Sport Management from the University of Florida in 2007. Furthermore, Dr. Lusby holds a master’s degree in Tourism and the Environments from the World Leisure Center of Excellence at Wageningen University in the Netherlands.

Prior to beginning her career in academia, Dr. Lusby worked in the tourism industry where she found her passion for approaching touring and using tourism as a tool for personal transformation. Among others, Dr. Lusby was a youth travel guide for Europe’s biggest teen travel company, worked for a teen adventure travel company and developed skills and training in adventure and experience based learning. Ultimately, she became a PADI Master Scuba Diver Trainer and a Ropes Course Facilitator.


As a lifelong learner, Dr. Lusby became interested in the topic of sustainability and became a Green Globe certified auditor. Seeing tourism’s potential for negative impacts on people, culture and the environment, Dr. Lusby focused on  sustainable development of tourism and incorporated community based tourism in her study tours. She firmly believes in the value of meaningful study abroad experiences to foster the development of global citizens.


Sustainability in Marine Tourism: 


Our oceans are receiving a lot of attention these days with headlines of melting glaciers, acidification, dying coral reefs and sea level rise.  And yet at the same time nature and ocean tourism are more popular than ever. How do we balance the need for tourism development with the desire to protect and preserve this fragile resource? This class will discuss tourism activities and their impacts and how to successfully mitigate them.


Date: June 7, 2016 at 9am and 9pm EST


Register today!

Albert Salman, EMC Expert, Green Destinations

Albert Salman is a global leader assisting tourism destinations, regions, and countries in enhancing sustainability, quality and market visibility. By working with members of government on a day-to-day basis, he knows how to create a stronger and more attractive destination concept with more consumer and business value, by implementing global principles of sustainable tourism. Albert created Green Destinations, which is now developing into the Green Destinations Partnership, bringing together 30 international experts, companies, and NGOs. He is the initiator and manager of the Global Sustainable Tourism Review (GSTR), and of the international Seminar series "Green Destinations", that started to run in September 2014.


Boosting sustainability, quality and market visibility of green destinations


In this course, you'll learn about:

  • destination concept and why it is also relevant to eco-resorts, regions and even countries;
  • destination quality, and how this benefits from a sustainability, with reference to the GSTC Criteria for Destinations, the GSTC-Recognised Green Destinations Standard;
  • assessment & reporting system: why it is a must for destinations (incl. eco-resorts and regions) to have such a system, and how to put it in place;
  • destination information: illustrate how destinations and travel agencies can benefit from a focus on sustainability in marketing (without even using the word sustainability);
  • 2016 Sustainable Destinations Top 100: sneak insight into the selection of the Top 100, and providing a last chance to nominate your destination.

Date: July 7th 3 am and 11 am EDT


Registration is now open!

Susan Santos Cardenas, Inkaterra


Susan Santos de Cárdenas is savvy hotelier, consultant and trainer with more than 25 years managing Sales, Marketing, Operations, Events (Meetings, Incentives, Conventions & Exhibitions-MICE) for start-up resorts, established luxury hotels, travel and tours, lifestyle events and publications- a total of 11 hotels, 14 specialty restaurants, 4 tour operators & travel agencies in the Philippines, Singapore, Peru and Japan. Specializing on Sustainable Tourism Development & Stewardship: Agri-Tourism/Organic farms, Community Based Rural Tourism, Green Hotels and Events, MICE: Meetings, Incentives, Conventions & Exhibitions, with Corporate/Community Social Responsibility (CSR) at grassroots application.



Best Practices of Eco Lodges


Tourism professionals can learn to fully understand and emulate the essential best practices of eco lodges, with authentic local experiences. They can discern which is genuine green from greenwashing. They can learn to replicate highly successful models of sustainability that meets luxury amidst conservation and heritage sites. 


Date: August 9th at 11am and 11pm EDT


Registration is now open!





About the Organizers


The International Ecotourism Society

TIESThe International Ecotourism Society (TIES) is a non-profit association committed to promoting responsible tourism practices that benefit conservation and communities worldwide. Representing the voices of stakeholders from all corners of the world, TIES' global network supports and is supported by members from over 120 countries, who are leading the vital efforts to make travel and tourism more sustainable.


Through membership services, industry outreach and educational programs, TIES is committed to helping organizations, communities and individuals promote and practice the principles of ecotourism.




About TIES

As the world's oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, sustainable travel..




> The International Ecotourism Society 



The Ecotourism and Sustainable Tourism Conference will highlight global challenges and local opportunities, supporting sustainable development of tourism and promoting solutions that balance conservation, communities and sustainable travel.

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