Ecotourism Explorer Marketing Tips
What is Ecotourism Explorer and why should I use it?
What is Ecotourism Explorer and why should I use it?
Global Community: An interactive international network for individuals, organizations and companies, Ecotourism Explorer is a place to explore, search and share information on best practice examples, latest trends, travel tips and inspiring stories. Unique Opportunity: Ecotourism Explorer can be accessed by anyone visiting TIES' highly visible website, recognized worldwide as the trusted source of information on ecotourism and responsible travel. This means that your Ecotourism Explorer listing will provide unique marketing advantage and increased networking opportunities. Making an Impact: Ecotourism Explorer offers cost effective marketing solutions to ecotourism businesses and professionals. Every member has the opportunity to create a unique profile on Ecotourism Explorer. Use your profile to create a buzz about the sustainability practices you are implementing and the community initiatives you are engaged in. Wealth of Information: As a user-driven online community, Ecotourism Explorer serves as a comprehensive source of up-to-date information and resources on ecotourism and sustainable tourism, easily searchable on an interactive map.
How can I make my Ecotourism Explore listing more prominent? Professional, Business, Institution, NGO, and College & University members can upgrade to "Premium" or "Premium Plus" membership to increase your visibility on the Ecotourism Explore map. The higher your membership priority level, the easier Ecotourism Explorer users can find you, with fewer clicks to zoom in on the map.
*In locations where there are more than one members, member profile icons (depending on the zoom level) will overlap, in which case the profiles of members with higher priority levels will be shown before others. What can I do to make my Ecotourism Explorer profile more attractive to potential partners/customers? More and more travelers today are taking advantage of the convenience of the Internet when planning a trip—to find a hotel, to learn about a destination, to access information about responsible travel options. Your Ecotourism Explorer profile serves as a platform to share relevant information with your target audience. Here are some tips on how to make the most of it... Build credibility: Describe your efforts in sustainability practices in a clear and honest manner. What's most important is that the information on your profile accurately reflects your actions. Make your profile search-relevant: Include informative and descriptive text relevant to the mission of your organization. Leave a strong impression: Choose a profile picture that represents your organization or professional field. The picture on your Ecotourism Explorer profile is one of the simplest and most effective ways to make your first impression impactful. Pick your signature product or expertise, and find an image that creates a strong impression for your business or individual listing. Examples of good profile pictures: Specific focus, easy to identify with, memorable.
Stand out from the crowd: Describe the opportunities you provide, focusing on what makes your organization different from others (e.g. popular activities, culinary highlights, special local attractions). Ecotourism Explorer is a perfect place for those who dare to be different. Be creative! Update your profile regularly: As with any social networking sites, Ecotourism Explorer offers the opportunity for you to post updates whenever you want to, as many times as you want. Started a new project? Implemented a new policy? Received an award? Make sure information on those initiatives and achievements are up-to-date on your Ecotourism Explorer profile!
How can I link my Ecotourism Explorer listing from my website/blog or share the link? You have become a member and are listed on Ecotourism Explorer. You've updated your profile with targeted and creative content. What else can you do to enhance your Ecotourism Explorer experience? One simple way to encourage more people to view your Ecotourism Explorer listing is to invite your friends, colleagues, guests, and partners to view your Ecotourism Explorer profile. You can do this in three easy steps: (1) Click on the "Share" button at the bottom of your Ecotourism Explorer profile. (circled in the sample profile below)
2) Copy your individual profile link.
3) Paste the link in an email or on your website/blog. What is the “Connect” tab on my Ecotourism Explore profile for? Ecotourism Explorer lets members connect with each other via a number of popular social networking and blogging sites, including Facebook, LinkedIn, Twitter, and Web 2.0 tools such as Flickr, Picasa and YouTube. Are you a Blogger, LinkedIn user, Twitter-er? The "Connect" tab on your Ecotourism Explorer will include links to your account on the social networking and multimedia sharing sites. Link all your web-communities here so your new Ecotourism Explorer friends can learn more about you! Example: New to these services and don't have any Connect applications to list? Don’t worry! You will still be able to enjoy other Ecotourism Explorer users’ photos, journals, videos, and updates through the social networking sites of their choice. And who knows, you may find some of them exciting enough to give it a try. If you do decide to open a new Facebook, Flickr, Twitter, etc. account to expand your online communication network, make sure to link those pages from your Ecotourism Explorer profile!
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