STFP Helps Kaghani Women to Establish Ecotourism Enterprise

STFP Helps Kaghani Women to Establish Ecotourism Enterprise

Revival of tourism in the earthquake affected areas of Northern Pakistan

Islamabad, Pakistan, 11 September 2012 - A nine days training workshop for the women of Kaghan Valley to improve their skills in preparing handicrafts in traditional embroidery work concluded at Balatok on 8th September. This training workshop was arranged by Sustainable Tourism Foundation Pakistan (STFP) with the support of GE4DE Project of ILO. This training was conducted by Shaistan Bibi who is an expert of Jisti embroidery and 20 women from low income group participated in this program.


The purpose of this training program was to improve the skills of rural women in producing quality embroidery handicrafts and establish a women ecotourism enterprise which will produce and market the high quality traditional embroidery handicrafts for the sale in local market to the tourists.


Aftab Rana, President of STFP informed that there is strong demand by the tourists to buy local handicrafts and souvenir but due to lack of entrepreneurship skills, local communities are not able to benefit from this huge potential available for their indigenous products because of tourism in Kaghan Valley which is a prime adventure and recreational tourism destination in the northern Pakistan.


He further informed that this project of STFP will not only help in preserving and promoting the beautiful traditional art form of Jisti embroidery but will also provide an opportunity to the local marginalized communities to get economic benefit of tourism in Kaghan Valley.


Jisti embroidery technique is extremely detailed and utilizes designs that are interpretations of flowers. Traditionally, Kaghani women do it as a hobby and bring their embroidered linens to their husband’s home upon marriage. The souvenirs and products produced by the local women in Jisti embroidery will be marked under the brand name of "Kaghan Ke Soghat" and all the income will go to the marginalized communities of Kaghan Valley. STFP acknowledge the support of GE4DE Project of ILO for the training component of this ecotourism enterprise project.


Media Contact

Arif Tufail, Director Operations
Sustainable Tourism Foundation Pakistan (STFP)
Email: stfpak[at]
Phone: +92512612448



>> See STFP's member profile






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