Ideas, Inspirations and Lessons: Online and Mobile Communication Tools for Ecotourism

Ideas, Inspirations and Lessons: Online and Mobile Communication Tools for Ecotourism

Our current issue article series this week focuses on online and mobile technologies that enhance communication and marketing tools for tourism businesses and destinations. How can businesses and destinations utilize technology to enhance experience, and to engage team members, communities, and potential customers? What are some examples of innovative ideas and solutions effectively utilizing technology? Head over to TIES-EXCHANGE to share your comments and ideas! (Member log-in required)


Online and Mobile Communications Online and Mobile Communications Online and Mobile Communications


From work to private life, from professional to social networking, online and mobile communication technologies play a vital role in everyday life. Utilizing these tools effectively is an important way for tourism organizations, businesses, and destinations to engage their audiences, to strengthen their marketing efforts, and to find new approaches for sharing content. In today's increasingly social and constantly connected world, content marketing is less about "showing and telling", and more about sharing, engaging and interacting.


Here are some examples of businesses, destinations and other organizations sharing content in interactive and engaging ways, offering ideas and inspirations for ecotourism organizations seeking to improve their online communications and storytelling approaches.


BrasilVisit Brasil

Brazil Tourism Office's online platform Visit Brasil offers various ways of "visiting" its country. The traveler can findvideos made by those who have been to the country; build their own itineraries; play the game 'Brasil Quest' to visit 12 cities in Brazil; or take a virtual tour of the country with Brasil 360.


Destination Mobile and Tablet Apps

Many destinations, such as these examples below, utilize mobile and tablet applications to share information, travel tips and planning tools on the go.


Seafood WatchSeafood Watch

Seafood Watch iPhone App (by Monterey Bay Aquarium) is a leading example of a practical application of mobile technology to promote educational content, making it easy for consumers to buy seafood responsibly. Seafood Watch offers recommendations on ocean-friendly seafood, provides information on how each item should be fished, and lets the customers add names of local stores and restaurants that have sustainable seafood.




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As the world's oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, sustainable travel..




> The International Ecotourism Society 



The Ecotourism and Sustainable Tourism Conference will highlight global challenges and local opportunities, supporting sustainable development of tourism and promoting solutions that balance conservation, communities and sustainable travel.

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