GPS-Based App "Green Travel Choice" Makes CO2 Reduction Simple for Responsible Travelers

GPS-Based App "Green Travel Choice" Makes CO2 Reduction Simple for Responsible Travelers

The International Ecotourism Society (TIES) partners with Pocketweb and Cleaner Climate to release a new green iPhone app offering an effective location-based mobile solution for responsible travelers. This initiative will incorporate support for sustainable ecotourism programs as well as clean energy projects that reduce or displace greenhouse gas emissions.


Green Travel Choice iPhone AppWASHINGTON DC, USA, April 15th, 2010 – The leading environmental organizations The International Ecotourism Society (TIES) and Cleaner Climate have joined forces as partners to launch a new GPS based CO2 tracker developed by Pocketweb Ltd, the provider of Pocket Life, an award-winning location-based web and mobile platform. Named "Green Travel Choice" (, the new application gives responsible travelers a simple and effective way to make informed travel choices, helping reduce the carbon footprint of their journeys – whether it’s the next trip overseas or just a ride downtown.


With only two clicks, the Green Travel Choice map will show possible travel options (out of nine typical modes of transport) for your route and the expected CO2 emissions for each transport option.


When you download the Green Travel Choice app, you will also receive a US$15 voucher to join The International Ecotourism Society (TIES) as a Traveler member. "TIES team is excited to support and be part of this joint initiative to raise awareness of the climate impact of individual travelers," says Ayako Ezaki, TIES Director of Communications, "Green Travel Choice is not your usual carbon calculator; it offers a new and innovative – and fun – approach to measuring and managing your footprint."


Unlike other tools that offer static carbon calculation, Green Travel Choice allows you to track and monitor your emissions as you move. The application includes the Travel Logbook function that stores information on each trip, serving as a summary of your travel carbon footprint over time. At any time, you can use this information to optimize your CO2 saving, offset your emissions or share your numbers with your friends, colleagues, and sustainability programs at your workplace.


According to Ben Muir, Managing Director of Cleaner Climate, the average motorist in Australia emits around 0.08 kg (0.2 lbs) of CO2 every week in car travel related emissions. "With the Green Travel Choice application, you can design a weekly route incorporating low-carbon alternatives to car travel and reduce your motoring carbon footprint significantly as well as the related costs such as fuel and vehicle maintenance".


Green Travel Choice is available on the iPhone App Store now.



Pocketweb works out of Australia, New Zealand and Germany and develops and provides technologies and solutions for Location Based Services (LBS) and LBS- enabled Social Networks including customized mobile applications across leading mobile platforms. In 2008 Pocketweb launched the leading geo-integration platform "Pocket Life" for mobile devices and web browsers which provides applications and bundled solutions for consumer and B2B markets.


About TIES

As the world's oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, sustainable travel..




> The International Ecotourism Society 



The Ecotourism and Sustainable Tourism Conference will highlight global challenges and local opportunities, supporting sustainable development of tourism and promoting solutions that balance conservation, communities and sustainable travel.

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