CREST Study: Demand for Responsible Travel Strong, Growing, and Profitable

CREST Study: Demand for Responsible Travel Strong, Growing, and Profitable

Responsible Travel Trends

CREST Responsible Travel ReportA new meta-analysis of dozens of recent tourism surveys and market studies finds "increasing recognition among both travel professionals and consumers of the importance of responsible travel." The analysis by the Center for Responsible Travel (CREST), a nonprofit organization headquartered in Washington, DC and affiliated with Stanford University, also finds "strong evidence" that responsible travel is "good for the economic bottom line."


CREST's study, The Case for Responsible Travel: Trends and Statistics, examines a wide range of surveys and studies done in the past five years to assess commitment to responsible travel, that is, "travel that minimizes negative impacts, brings economic benefits to host communities, and preserves the cultural and natural resources of the destinations."


For instance, a groundbreaking Harvard Business School study found that companies that adopted environmental, social, and governance policies in the 1990s outperformed those that did not, while a Nielsen survey found that 66% of consumers globally prefer to buy products and services from companies that have implemented programs to give back to society. This definitely extends to travel: 93% of Conde Nast Traveler readers said that travel companies should be responsible for protecting the environment.


CREST's findings coincide with two important milestones in the growth of the travel industry: for the first time ever, international tourist arrivals surpassed one billion in 2012 and international tourism receipts exceeded $1 trillion in 2011. According to the CREST analyses, tourism industry growth is being matched by growing interest in responsible travel among both leisure and business travelers as well as travel businesses and tourism destinations.



The Center for Responsible Travel (CREST) uses policy-oriented research to design, monitor, evaluate, and improve the social and environmental committments of responsible tourism, as well as to promote sustainable practices and principles within the wider tourism industry. Through research, publications, education and training programs, CREST focuses on tourism's potential as a tool for poverty alleviation and biodiversity conservation.




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