30% Discount for "Sustainable Tourism: Business Development, Operations, and Management" for TIES Members

30% Discount for "Sustainable Tourism: Business Development, Operations, and Management" for TIES Members

Carol Patterson

30% Discount for "Sustainable Tourism: Business Development, Operations, and Management" for TIES Members



Human Kinetics, Inc., is offering a 30% on Carol Patterson's "Sustainable Tourism: Business Development, Operations, and Management" until February 29, 2016. To order the book, go to www.humankinetics.com,  insert the promo code T275 in the appropriate field in their shopping cart at check-out to receive their discount. (Also note, there is a web resource that supplements the book and it’s available free to book purchasers via a unique key code that’s printed in the book; this key code is also found in the e-book version.)


This is an excerpt from Sustainable Tourism by Carol Patterson:


Assessing Impacts

As you build your operating practices, consider how you will measure the effectiveness of your sustainability initiatives. Travelers who have been asked to assess the industry’s effectiveness at adopting sustainability practices rate it as poor. CMIGreen’s Green Traveler Study in 2009 found the travel industry’s sustainability practices need work. The study found that "too many travel companies are doing little or nothing to minimize their environment impact; other businesses’ highly touted recycling and conservation efforts were viewed as superficial "greenwashing’" (Roth 2010).


If you don’t want your efforts labeled greenwashing, you must determine which performance indicators relate to your business, acceptable standards, and a way to measure them. For most businesses, this means selecting indicators of energy use or waste generated. Monitoring change to wildlife populations or environmental conditions can be undertaken if you own or lease large tracts of land, but in most cases, this work is done by government land managers.

If you are working in a tourism business, try the assessment shown in figure 3.2. Rating high in all areas is a sign that your organization has already thought about its environmental policies and practices. If your organization did not rate as well, continue to look for ways to improve. Remember that as more businesses adopt sustainability practices, the standard expected by travelers will increase, and your efforts must keep pace.


except of Sustainable Tourism by Carol Patterson

excerpt from Sustainable Tourism by Carol Patterson


Make sure to tell your clients about your sustainability practices and the results of your monitoring. Many tourism operators neglect to mention their good work or believe that consumers do not notice. Not every traveler will be interested in your green practices, but for others, it could be the deciding factor in placing a reservation.


About TIES

As the world's oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, sustainable travel..




> The International Ecotourism Society 



The Ecotourism and Sustainable Tourism Conference will highlight global challenges and local opportunities, supporting sustainable development of tourism and promoting solutions that balance conservation, communities and sustainable travel.

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