Alaska Wilderness Recreation & Tourism Association (AWRTA)

About Us

The Alaska Wilderness Recreation & Tourism Association (AWRTA) is a members-driven trade association formed to be a collective voice for wilderness-dependent businesses. We advocate for the sustainability of Alaska's natural and cultural resources, responsible tourism and tourism planning for communities.

The Alaska Wilderness Recreation & Tourism Association (AWRTA) represents more than 300 nature-based tourism businesses, individuals, and organizations in Alaska. AWRTA advocates for the sustainability of Alaska's natural and cultural resources, responsible tourism and tourism planning for communities. Member businesses and partners strive to work with communities to protect and enhance the quality of life, to provide good jobs and business opportunities, and to create strong incentives for protecting Alaska's wildlife, wilderness and special places.

AWRTA's mission will be accomplished through research, information dissemination, education, outreach, by acting as a responsible tourism watchdog and through public development.